Mini-Cycle knows the value of durable and ethically made clothing. Hence, it sells new and preloved kids clothes and guarantees to buy it all back, creating a circular economy. The textile industry is one of the most polluting in the world, with some of the poorest and most dangerous working conditions. Mini-Cycle carefully sources their items (local, organic, fair trade) and assumes responsibility and ownership of the entire life-cycle, cradle to cradle. Jad, the founder, is dedicated to finding ways to make societies more sustainable. The goal is to rethink the way we are living and reengineer the existing systems. She wants to use this new business model as a way to propel the circular economy and to influence other e-commerce into becoming "re-commerce" platforms themselves.